What DOES Clear Green Sky deliver?

If your brand isn't healthy and/or your strategy is off, you are likely throwing good money after bad.

Branding and Strategy answers high-level questions such as: How can we become indispensable to the customer? What programs should we focus on? For what payoff?

Examples of Branding and Strategy deliverables include:

• Brand research to assess the current situation and competitive landscape
• Mapping out key issues and brand funnel health
• Crafting the brand backbone: purpose, values, positioning, strategy, customer
• Identifying opportunities against strategic objectives
• Weighing tactical choices to ensure a high return on effort
• Writing execution plans and briefs to ensure every tactic works in concert and to maximum effect

Even the most brilliant strategy executed poorly is a pile of money you may as well put a match to.

As the embodiment of the strategy, effective creative communicates well-thought-out visual and written messaging that reflects positively on the brand.

Summary of Creative Services:

• Strategic, out-of-the-box concept development and fulfillment
• Expertise at handling details of complex content development
• Management of budget, timelines, relationships, and schedule of any deliverable, any size to ensure deadlines are met
• Deep experience in a broad spectrum of traditional and online assets for advertising campaign deliverables such as ads, email programs, presentations, FAQs, brand standards, social media content

Our digital marketing capabilities and expertise constantly evolve to help carry out the selected strategic investments.

We seek to leverage available platforms and technologies to deploy the strategic objective and maximize exposure, for the least cost.

Examples of Digital Services include:

• Assess new and existing platforms and properties in support of strategic initiatives
• Stay up to speed on trends within the digital landscape
• Aggressively manage advertising spend to maximize return while reducing key cost metrics
• Monitor results to ensure goals are being met and if not, to pivot tactics